I Definitely Look Like This

How important is style in what you do?

What the hell do you think Houdini saw when he stared at a straight jacket? For a lot of creative people, perfecting a style is the achievement…the goal. It’s what enables a career to unfold. Once you establish a creative identity (style), the more articulately you can express yourself, or interpret the world.

In context of my own experience, I see a designer’s job as one that transforms gig to gig. The look should be determined by the message you need to communicate. I think not being tied to a style is part of the fun of my job. I understand that for some, it’s exactly the opposite. And for others it’s even a dirty word. That’s why I think it’s such an interesting topic. Is having (or not having) a style a necessity, or result of what we do as creative people?

What I am sure of, is that working within a style can be one of two things…incredibly limiting, or profoundly freeing. With that in mind, I asked Jay Shaw, Tom Papa, and Keith Buckley about how important style is in what each of them do.

JAY SHAW, Designer

Jay’s work is incredible. His ability and aesthetic evolution seem to be in constant motion. As creative director for Mondo (the Alamo Drafthouse’s equivalent of an art department), he’s contributed to some of the most successful major studio and independent film releases (and re-releases) in recent years.

Jay is a pure, true designer. I think he has an interesting relationship with design history (key art specifically). His knowledge of design history is apparent in his work, but each new piece of work he does also takes a firm, deliberate step forward.

Admiration aside, Jay has been friendly to me whenever I’ve reached out, so he generously gave me a little closer look behind his curtain.

How important is style in what you do?

“I think if I were a more competent illustrator having a “style” would be important to me. As it stands I really don’t. I go through phases where one approach appeals to me but I tend to stay pretty versatile aesthetically. If I have any consistency in my work it would be that things tend to look like they were created 40 years ago. I’ve got such an affection for commercial art of the 60s and 70s I can’t help but ape the popular methods of the time. The only drawback to moulding your look to the needs of the project are that it gives you (and the client) a little too much wiggle room sometimes. I envy artists who commit to stylistic parameters.

TOM PAPA, Comedian

Tom Papa is a classic. He’s a wonderful blend of new and old schools matched with an interesting depth. I think he makes interesting choices creatively. He’s got a relatively polished, clean style, but then he’ll have Rob Zombie direct his special, and dress the set like a game show from the 50’s. I love shit like that.

I worked on a tour poster for Tom a few years ago. As inspiration for the poster he explained to me that in the set (which became his “Freaked Out” special) he discusses fears such as aliens, our families, old age, and the possibility that there is no God. That description was as good as I could have asked for. It’s silly and profound, just as he is.

It could entirely be because I enjoy a drink in the same way he seems to in his bit about fitting in…but I get such a sense of comfort in my own skin after listening to him.

How important is style in what you do?

“It would be impossible to say that style isn’t a big part of being a comedian. However; I see style as almost a byproduct of what we do. Comedians often talk about their ‘voice’. Which is uncovering or discovering their true self that they bring to the stage and convey through the jokes they tell. Naturally when this happens you could say the comedian has a certain style.

Of course, one could manufacture a style without having anything to say but that is closer to a clown. Not that I’m knocking clowns. A guy who walks around with a red nose and worn floppy shoes certainly has style. But you may not want to hear his ‘voice’.

KEITH BUCKLEY, Musician and Writer

Keith and I share the home town of Buffalo, NY. I assume it’s lost on most people how accurately the band he sings for (Every Time I Die) embodies Buffalo, NY. It’s a personal connection for me. They’ve successfully interpreted the attitude, tone, energy, and spirit of the city in to their music.

I’ve always admired his range creatively. On a dime it seems he can go from smart to funny to loud, quiet, aggressive, or weird. I move slower than that.

He’s a fascinating combination of intellect and instinct. Perhaps style is the result of those two things meeting… With that…

How important is style in what you do?

“”Style” is the signature you put on performance. our music can’t hang on a wall like other art forms, so our style -the way we do it- is how we let the world know who it was done by.”

A straight jacket…something literally restricting, and yet completely liberating creatively…

More info on Jay at kingdomofnonsense.com.
More info on Tom at tompapa.com.
More info on Keith at everytimeidie.net.

Thanks for reading Question Market 3,


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