I’ve Always Been For Sale

How important is selling your self or your work?

We all need to sell our selves or our work in some capacity. Whether that’s in the traditional form of presenting products to customers, or on a smaller scale, say, defending a creative decision we’ve made to a colleague or potential employer.

As much as I can, I try to let my work do the talking (he says as he types a blog instead of designing something). Making good things feels like the easiest, perhaps purest way to approach success to me. I’m always a little uncomfortable when I’m actively trying to sell something, so a quality or honest product helps keep a clean conscience. I say this in spite of the fact that technically I’m a commercial artist. It’s kinda my job to sell shit…whatever it may be.

The following insight comes from people in commercial arts. People who sell, help sell, or make things intended to sell. With that in mind, the measure taken to present ourselves really interests me.


Brett does a bit of everything. And he should. He has the energy, imagination, curiosity, patience and dashing good looks for a bit of everything.

He’s not without focus though. Brett is the design half of Oxford Pennant, a pennant and flag company based in Buffalo, NY. With Oxford, Brett explores the history, function, and aesthetic of pennants. In Brett’s hands, the company and it’s products look great and actively participate the history of their medium.

Brett and I have been pals for over a decade. Occasionally he’s my house guest. Other times he’s my collaborator, savior, competition, confidant, cheerleader, and/or coach. I trust him creatively, so am wondering where this question sits in his head…

In what you do, how important is selling your self or your work?

“The term “personal brand” is thrown around a lot – but it’s useful when considering if, how, and when to promote myself in my work.

My successes in design have come from being consistent on social media. Rarely a personal photo, mostly relevant stuff that compliments my work – sketches, travel photos, good bullshit. A proper website is still necessary, but being mindful on social apps is so much more important in attracting the right people to see my tastes, and ultimately get in touch. “Don’t post pictures of your kids.”

That said, with Oxford Pennant my business partner and I have made a purposeful effort in remaining faceless. With the exception of attending trade shows and meetings, we try and let customers tell our story by reposting their product photos – which is now our main source of social content. The human element: include a hand written note with every order, it’s company policy.


As I’ve said before, Jessica is incredible. As a designer, she’s thinking, knowledgable, and her talent seems limitless. She’s also generous enough to give me another answer for this little project. She answered Question Market 4 a couple months ago about stress and anxiety.

She’s created fantastic work for projects large and small and I picture her putting the same amount of thought and care in to each project that comes across her desk. I was curious how she views presenting herself to clients and the world…

In what you do, how important is selling your self or your work?

“Selling yourself” isn’t quite the term I would use—I’d more call it “establishing trust or confidence”. When I’m working with a new client, my first job and the job I really need to accomplish at every presentation with them, is for them to feel like I’m really devoting myself to the work and that they made a good decision in trusting me with the project. As far as “selling myself” to others online, I just try to be real. I share things that I’m excited about, nervous about, angry about, etc. I don’t let clients bully me into sharing and hash tagging on their behalf. I have built up an audience that is interested in me and work, and it’s important to me to not betray them by being disingenuous.


The majority of Graham’s professional work is photos of products and things that his clients hope people buy. He’s shot for Tiffany & Co., Barney’s New York, Nylon, Milk Makeup, and Martha Stewart. And, had work published in the New York Times, Wall Street Journal, WWD, and Bloomberg Businessweek. He works for companies and brands that have a long, and distinguished history. His work has to live up to that.

Graham has an incredible sense of composition and color. He brings that to his clients and their products so seamlessly that I almost don’t notice his personal touches. Which is exactly the way it should be for a great commercial artist.

With that…

In what you do, how important is selling your self or your work?

As a freelance photographer, selling myself is very important, but I don’t think about it in this way. I’ve never wanted to be a salesman and it’s my least favorite part of running a business.

I put that ‘selling’ energy into building and maintaining honest relationships with other creative people. My work is a natural extension of myself. Knowing me is understanding and hopefully appreciating my artistic vision and process.

Seems like honesty really helps ease the burden of “the sell.” Mean what you say, and it’ll all sort of put itself together.

More info on Brett at dierichgettrying.com, and oxfordpennant.com.
More info on Jessica at jessicahische.is.
More info on Graham at grahampollack.com.
Header image by Derek Gabryszak.

Thanks for reading Question Market 6, I had the damnedest time trying to figure out if yourself, or your self was the correct usage in this scenario.


My Ideas Are Great, I Think

What part of your creative process causes you the most stress or anxiety?

There’s a group of posters in the Museum of Modern Art by a graphic designer named James Victore. His work and general attitude are loud, and aggressive, and incredible. During a Q&A several years ago, I asked how stress affects his work. “Well shit, Doc…how much time do you have?” he said.

A lot of stress in creative jobs is self-generated. There’s very little right and wrong in what we do. A lot is left up to subjectivity. I’m right, you’re wrong…none of it matters really…you are right, I am wrong. And the other way around. It’s always this way.

That’s how I see stress in creativity. Constantly, I’m wondering and poring over the question…is this decision right?

Here’s a glimpse of that from a designer, comedian, and helicopter pilot.


Jessica is quite simply one of the best young designers America has to offer.

She’s created incredible work for some of the largest and most respected companies, people, and institutions there are to work for. So with that, I’m thrilled she’s as grounded as she is talented and gave this glimpse in to her creative process.

What part of your creative process causes you the most stress or anxiety?

“I’m probably the most stressed out right after I get off the first creative call with the client, before I have time to sit and think and scheme about what I want to do. Once I sit down to research and brain storm, I feel so much better about the project as a whole. Another time I generally feel stressed out is when pricing a job. It never gets easy for certain kinds of jobs.”

Helicopter Pilot/Photographer

Bruce drives a helicopter around while photographing things for a living. What an insane combination of disciplines. Please read the following, but absolutely look at his incredible video reel to properly understand what exactly he captures while high up in the sky.

I discovered Bruce several weeks ago because Twitter is amazing. He’s a photographer, television broadcaster, and helicopter pilot and works primarily in service of the entertainment and news industries.

His work is amazing and that’s why I’m fascinated with what his working relationship with stress and anxiety is…

What part of your creative process causes you the most stress or anxiety?

“The anxiety comes as we broadcast live reports from our airborne production studio and since our reports are “Live” we only get one chance to get it right. Coordinating our “Live Shots” with the TV station’s control room producer via two-way radio, coordinating helicopter shot location with the pilot, the pilot coordinating with the air traffic controller, thinking of what I’m going to say live on TV during our report, cueing up recorded video to hot-roll live which helps tell the story, keeping our fingers crossed the live TV signal from the chopper to the viewers homes stays locked are some of the details behind the scenes of the live report you see on-air. When everything goes smoothly it’s a beautiful symphony, but with so many links in the chain anything can go wrong and it is common. Then I have to ad-lib while I quickly work out the problem live on TV while making it seem natural. We fly everyday and produce a bunch of aerial television so we get a lot of practice.

I was a television news photographer on the streets for 13 years winning 15 Emmy Awards before I learned to fly the helicopter. Those years of experience working on the ground really helps me in the air, I understand the big picture and where we fit in.

A highlight in my career was recently flying actor/comedian Will Ferrell and dropping him off in center field during a baseball game for the HBO special “Will Ferrell Takes the Field”. The final approach into the stadium could have been stressful but Will was so cool, he made the landing fun. The beauty of my job is that I’ve never had to work a day in my life, I’m fortunate to have chased my dreams… and caught them.”


Jen is the shit. She’s funny and smart and intellectual and a potty mouth and a bunch of other great things. I’ve worked for her in little bits and she’s always been friendly and attentive.

She’s a veteran comedian, a New York Times best selling author, actor, writer, and has a new special on Netflix. She’s a perfect example of a creative professional and because of all that I also assumed she’d have valuable insight on stress in the creative process.

What part of your creative process causes you the most stress or anxiety?

“The most terrifying part of the creative process is that I don’t schedule time to be creative. I don’t sit down from nine to five in a coffee shop to “write jokes.” My jokes just come to me. I write about my life so I should say that the way to talk about things in my life just comes to me. I’ll go through phases where I physically feel energized and my head feels full – like if somehow a head cold could feel good – I feel foggy and stuffy and full of ideas that have to come out. I’ll usually take walks or just be in my apartment with lots of coffee and wait. And when things start to shake out of my head I make notes. Wherever I am I make notes. I’ll write them on paper or I’ll put them in my notes section of my iPhone. Words and phrases like “Mom met Paula Deen” or “eggs assault small talk” that make no sense to me but are at least five minute stories that are very intricate.

So, when those moments of inspiration DO NOT COME for a while – I worry that I’ll never think of anything funny again. I beat myself up for not being the type of comic who sits and writes every day and I feel it’s too late to learn and I don’t want to learn and I then I start spinning out. No one would know I’m spinning out – this is all done in the privacy of my head.

And eventually the writer’s block is over and more thoughts come to me – and then I’m back to thinking I’m so divinely inspired totally forgetting that a few minutes earlier I thought I was a piece of shit who doesn’t know how to write. And this repeats forever basically.”

Was this decision right? The stress and anxiety that goes along with creative professions is complicated.

More info on Jessica at jessicahische.is.
More info on Bruce at chopperguy.com.
More info on Jen at jenkirkman.com.
Header image by Brett Mikoll, and Derek Gabryszak.

Thanks for reading Question Market 4,